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During the autumn of 1998 I was a Senior Java Servlet Engineer at Organic Online, a web development agency in San Francisco's Multimedia Gulch. (Web shops are also known as "dot coms" in the industry because they provide services to the big companies, those whose web sites - which end in the ".com" top-level domain - are important enough to them to finance an outside group of engineers.)
We worked in cross-group teams, so I had two bosses, an account manager - Carina Rolley (seen here) - and an engineering advisor - Chris Dolan.
Half a year later it was a different ball game, as lots of staff was added, and the frenetic powerhouse became a more reliable engine.
The small photos you see at right are our first experiments with a digital camera (one which arrived to Organic from a client). A day in the life of the making of a brand. Hmmmm. Clearly we needed more ambient light (or to start using the flash, but we didn't want to disturb the goings on).
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